In the following video, I walk you through how to properly set up a call-only campaign. Call-only ads are fantastic for businesses new to google ads. These ads allow businesses to generate phone call leads without having to set up a website or professional landing pages.
Google ads do generally cost more money per click than regular ads so it is very important to ensure that you monitor your campaigns closely so you don’t overspend.
Who Are Call Only Campaigns For?
Any business that can sell or set an appointment over the phone is a great candidate for call-only campaigns. Most of the businesses in the skilled trades (ex: roofing, landscaping, HVAC, plumbing) or service-based businesses would benefit greatly from implementing these ads into their marketing mix.
Benefits Of Call Only Ads
Call-only ads have a ton of benefits. The main benefit is their simplicity, you don’t have to be a rocket scientist or have a fully professional website/landing pages to run these types of ads. You just need a basic website to tell google that you are in fact a real business. Another benefit is it’s quite easy to track results with call-only ads. Either you receive a call or you don’t, knowing this you can easily optimize your google ads account by keeping the winners and cutting the losers.
How Long Does It Take To Setup?
You can have your campaign set up in under an hour and your ads will start generating your leads in one to two days once google verifies your ads. In the following video, I set up a basic campaign in under 45 minutes.
The Google Ads Call Only Tutorial Video
Till We Meet Again
Thanks for watching the video! I hope you enjoyed it. If you have any questions or comments please let me know below. If you want to book a meeting with us here’s a link.
Have Fun,
Matthew D. Miller