In today’s digital age, businesses are always looking for new and innovative ways to connect with potential customers. One of the most effective ways to do this is through online advertising, and specifically, Google Ads. However, within Google Ads, there is a specific type of ad that is often overlooked: Google Call Only Ads. In this blog post, we will discuss why Call Only Ads are a must-try for your business.
What Is A Google Call Only Ad?
First, let’s define what Call Only Ads are. Call Only Ads are a type of Google Ads campaign that allows businesses to create ads that are designed specifically to generate phone calls. Unlike traditional Google Ads, which direct users to a landing page or website, Call Only Ads include a phone number that users can click to call directly from their mobile device.
Why Use Google Call Only Ads?
Now, let’s dive into why Call Only Ads are a must-try for your business.
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Increase Phone Calls
The primary benefit of Call Only Ads is that they are designed to generate phone calls. By including a click-to-call phone number in your ad, you make it easy for potential customers to contact your business directly. This can be especially valuable for businesses that rely on phone calls for sales or customer support.
By using Call Only Ads, you can increase the number of phone calls your business receives, which can ultimately lead to more sales and revenue.
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Improve ROI
One of the biggest challenges of online advertising is ensuring a positive return on investment (ROI). With traditional Google Ads, businesses pay for clicks on their ads, regardless of whether or not those clicks result in a sale or conversion.
With Call Only Ads, however, businesses only pay when a user clicks to call their phone number. This means that you only pay when someone is actively interested in your business and is taking action to contact you. As a result, Call Only Ads can be a cost-effective way to generate leads and sales.
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Target Mobile Users Through Google Call Only Ads
In today’s world, more and more people are using their mobile devices to search for businesses online. In fact, mobile search has now surpassed desktop search. This means that if your business is not targeting mobile users, you may be missing out on a significant portion of potential customers.
Call Only Ads are specifically designed for mobile users, making it easy for them to contact your business directly from their phone. By using Call Only Ads, you can reach mobile users where they are most active and increase your chances of converting them into customers.
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Control When Calls are Received
Another benefit of Call Only Ads is that they allow you to control when phone calls are received. By setting up call extensions in your ads, you can specify the days and times that your business is available to receive calls.
This can be especially valuable for businesses that have limited hours or operate in specific time zones. By only receiving calls during your business hours, you can ensure that you are able to provide the best possible customer service and support.
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Easily Track Performance With Google Call Only Ads
Finally, Call Only Ads allow you to track the performance of your ads and phone calls. By using call tracking software, you can monitor how many phone calls your ads are generating, how long those calls last, and whether or not they result in a sale or conversion.
This data can be incredibly valuable for optimizing your ad campaigns and improving your ROI. By identifying which ads and keywords are generating the most phone calls and conversions, you can make data-driven decisions to improve your campaigns and increase your revenue.
Conclusion
In conclusion, Call Only Ads are a must-try for any business that is looking to increase phone calls, improve ROI, target mobile users, control when calls are received, and track performance. By including a click-to-call phone number in your ads, you can make it easy for potential customers to contact your business directly from their mobile device.
Something Useful
Check out our Youtube Channel to learn more about Google Call Only Ads
Take Care,
Matthew D. Miller
