Are you looking for the best Google Ads tools to use in 2022? Well then look no further, in the following video, I tell you what we use to optimize our google ads campaigns in 2022.

What Are The Best Tools?

You may be asking yourself what tools should I be using in Google Ads. In the market, there’s a seemingly endless amount of these “tools” to choose from. To be upfront you don’t need any tools to make a campaign successful. I’ve personally done this in the past and proven that you can in fact run google ads just by running google ads. However, it does make life a whole lot easier if you have access to these tools. Here are some of the tools we use to optimize our accounts to make sure they run as smoothly as possible.

CallRail

Callrail is a third-party call tracking service. This call tracking software shows you exactly where every call has come from, what time it came in, where it’s from, and how long the call lasted. It’s absolutely perfect to ensure your conversion tracking is essentially flawless. It also allows you to be fully confident in your reporting, so you know exactly what your ROI is from google ads.

Unbounce

Unbounce is a landing page platform that allows you to customize and build your own landing pages. It’s very simple to use and can boost your conversion rates substantially. It’s a little expensive being around $90 a month but worth every penny when it comes to generating better returns.

Swydo

Swydo is a report-generating service that allows you to see what all the important data points are in your ads account without having to sift through loads of data. It’s an excellent investment for agencies or to show upper management to easily explain the results of your Google ads campaigns.

Google Keyword Planner

As I said before you can run a campaign for free it just takes a bit more work but the free tool you should always utilize whatever your campaign size is Google Keyword Planner. This feature in Google Ads allows you to look up the most relevant keywords and understand what the google auction house is like. This tool is indispensable and should be a tremendous asset to every google ads specialist.

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Till We Meet Again

Thanks for watching the video! I hope you enjoyed it. If you have any questions or comments please let me know below. If you want to book a meeting with us here’s a link.

Have Fun,

Matthew D. Miller